The new Playstation development called Playstation Home was available for download today, 11th December 2008. The idea behind Playstation Home is to allow gamers (users) the ability to create a digital avatar of themselves that can interact with other users avatars. Each avatar will also have their own living quarters in cyberspace. And this is where it gets interesting. To achieve real life effects, each avatars living space or apartment has been designed by contemporary furniture designers Ligne Roset providing virtual furniture.

This is an ingenious way of branding from Playstation, as they have also enlisted the help of Diesel to help clothe the virtual community. Gamers can decorate their apartments with modern contemporary furniture to how they see fit and it is Playstations vision to invite more real-life companies onto Playstation Home to further enhance the gamers virtual world. Gamers can also sell on their ideas and items that they create within Home to other gamers and also real life companies who may like what they see. A virtual marketers dream world.